Unlocking $2B in TAM Using AI for Kaseya

Learn how Synvestable built a custom AI-powered MSP Classifier that enabled Kaseya to identify $1.95 billion in incremental TAM and save $3.5 million annually in marketing spend. Download the complete technical case study.

The Kaseya Case Study

The Synvestable Solution That Transformed MSP Targeting

Kaseya's go-to-market growth depends on reaching the right kind of IT service providers. By partnering with Synvestable to build an AI-powered MSP Classifier system, they identified $1.95 billion in incremental TAM and reallocated $3.5 million in cash to targeted marketing initiatives. Synvestable delivered a production-ready Go-based solution that automates prospect classification.

$1.95 Billion TAM Identified:

Synvestable's AI engine discovered hybrid MSP providers that traditional methods missed.

Go-Based AI Classifier:

Synvestable built a high-performance concurrent processing system in Go.

Intelligent Web Scraping:

Automated extraction and analysis of company websites to determine MSP status.

Multi-Category Classification:

AI identifies MSP, MSSP, Cloud Provider types and 7+ service categories.

$3.5M Annual Savings:

Eliminated wasted ad spend through precise targeting powered by Synvestable's solution.