Transform AI Promises Into Measurable Business Results
Most AI transformations fail because organizations can't prove ROI. We help mid-market and enterprise organizations identify, track, and optimize the single metric that defines AI transformation success—turning technology investments into quantifiable business outcomes.
Most organizations deploy AI without a clear path to measurable success:
Teams deploy AI without defining what "success" looks like
Technology implementation happens in isolation from strategic objectives
"Time Saved" is not ROI and is an indicator of deeper analysis needed.
Critical performance data exists but isn't being captured or tracked
Pilot Purgatory—AI projects that consume resources but never demonstrate measurable impact.
We work with your team to identify and implement the one metric that matters most to your AI transformation success. Using your existing infrastructure and data systems, we design tracking frameworks that prove ROI and guide continuous optimization.
Our approach leverages what you already have in place—whether it's CRM systems, databases, or workflow tools—to capture and visualize the metrics that demonstrate real business impact.
We analyze your business objectives, operational workflows, and existing data systems to pinpoint your North Star MetricTM—the key performance indicator that directly reflects AI transformation value.
Using your current technology stack, we architect and deploy minimal-development tracking systems that capture critical data points and integrate seamlessly with your existing infrastructure—without disrupting operations.
With live dashboards and actionable insights, your team can measure progress, identify bottlenecks, and continuously improve AI performance while we provide ongoing support for organizational change and risk management.
Only 6% of organizations with scaled GenAI initiatives report ROI above 51%, while 41% report ROI between 11-30%—highlighting the critical need for measurable success metrics.
Based on Deloitte's State of Generative AI in 2025
Kaseya needed to measure the effectiveness of their go-to-market growth by reaching the right kind of IT service providers—their critical success metric.
MSP Classification Rate—the percentage of companies accurately identified as Managed Service Providers to enable precision targeting.
TAM Identified
Annual Savings
100% of our clients exceed ROI expectations using North Star Metric™ Methodology, compared to only 7% in Deloitte's industry study. The difference? Measurable, trackable success metrics from day one.
Industry data based on Deloitte's State of Generative AI in 2025
Rather than expensive new systems, we identified that Kaseya could leverage AI-powered website analysis and classification. We designed a minimal-development tracking strategy that:
Synvestable built a high-performance concurrent processing system in Go.
Automated extraction and analysis of company websites to determine MSP status.
AI identifies MSP, MSSP, Cloud Provider types and 7+ service categories.
Kaseya now has real-time MSP classification without disrupting staff workflows, enabling data-driven optimization of their marketing operations and quantifiable proof of transformation ROI.
"Accurately targeting MSPs is one of marketing's biggest challenges."
"With this use of AI, we can meaningfully segment MSP audiences and ensure ad spend & messages hit only intended targets."
Demonstrate the quantifiable business value of AI investments with concrete performance data that ties directly to strategic objectives.
No expensive rip-and-replace. We design tracking systems using your current technology stack—databases, CRMs, and workflow tools you already own.
Stop guessing. Optimize your AI transformation continuously with real-time visibility into the metrics that matter most to your business outcomes.
The North Star MetricTM methodology is designed for mid-market and enterprise:
Leading AI implementation initiatives
Responsible for digital transformation ROI
Building measurement frameworks
Piloting AI solutions at scale
If you're accountable for proving AI value to stakeholders, we give you the metrics and visibility you need.
Strategic consultation to understand your AI transformation goals, review your existing data infrastructure, and identify North Star MetricTM candidates.
Collaborative workshops to finalize your North Star MetricTM definition and architect the minimal-development tracking system using your current technology stack.
Deploy tracking infrastructure, validate data capture, and launch live dashboards that give you immediate visibility into AI transformation performance.